Two Crucial Reasons for Integrating Cross-Channel Marketing & Web Analytics
[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Reason One: Qualification & Web Content Optimization Connecting web analytics with a cross-channel marketing solution allows you to...
View ArticleA 3-Step Approach to Marketing Analytics
[Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] These days, one would think that the terms “marketing” and “analytics” would be stuck together like “peanut butter” and “jelly.”...
View ArticleHow to Enrich Customer Data for Efficient Marketing Analytics
[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In the last blog post we explored a three-step process for more effective marketing analytics whereby marketers seek to understand,...
View ArticleThe 3 Step Approach to Marketing Analytics: Step 1 – Understand
[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and...
View ArticleIn a Minute: Unraveling the Complexity of Big Data
[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] In March, Donald Hinman, Ph.D., the SVP of Data Strategy at Epsilon Targeting, joined Neolane for our featured webinar,...
View ArticleEvent Recap: Marketing to Perpetually-Connected Customers: A Vision and...
[Posted by Erin Collins, Field Marketing & Events Specialist, Neolane, Inc.] In early April, I had the opportunity to attend a presentation given by Suresh Vittal, Chief Product Officer of Neolane,...
View ArticleThe Critical Role of Conceptual Analytics in Conversational Marketing
[Posted by Christophe Kuhner, Senior Product Manager, Neolane] Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics...
View Article3 Step Approach to Marketing Analytics: Step 2 – Execute
[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In a previous post, “A 3-Step Approach to Marketing Analytics”, we outlined a simple methodology for the application of measurement and...
View ArticleA 3-Step Approach to Marketing Analytics: Step 3 – Monitor
[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In order to get a better understanding of how marketing analytics can be used to benefit campaigns, we have dissected the process into 3...
View ArticleWhat You’re Missing Out On without Established Marketing Analytics
[Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] Customers are increasingly demanding more personalized interactions with brands, forcing marketers to adopt cross-channel...
View Article
More Pages to Explore .....