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Two Crucial Reasons for Integrating Cross-Channel Marketing & Web Analytics

[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Reason One: Qualification & Web Content Optimization Connecting web analytics with a cross-channel marketing solution allows you to...

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A 3-Step Approach to Marketing Analytics

[Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] These days, one would think that the terms “marketing” and “analytics” would be stuck together like “peanut butter” and “jelly.”...

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How to Enrich Customer Data for Efficient Marketing Analytics

[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In the last blog post we explored a three-step process for more effective marketing analytics whereby marketers seek to understand,...

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The 3 Step Approach to Marketing Analytics: Step 1 – Understand

[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and...

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In a Minute: Unraveling the Complexity of Big Data

[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] In March, Donald Hinman, Ph.D., the SVP of Data Strategy at Epsilon Targeting, joined Neolane for our featured webinar,...

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Event Recap: Marketing to Perpetually-Connected Customers: A Vision and...

[Posted by Erin Collins, Field Marketing & Events Specialist, Neolane, Inc.] In early April, I had the opportunity to attend a presentation given by Suresh Vittal, Chief Product Officer of Neolane,...

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The Critical Role of Conceptual Analytics in Conversational Marketing

[Posted by Christophe Kuhner, Senior Product Manager, Neolane] Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics...

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3 Step Approach to Marketing Analytics: Step 2 – Execute

[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In a previous post, “A 3-Step Approach to Marketing Analytics”, we outlined a simple methodology for the application of measurement and...

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A 3-Step Approach to Marketing Analytics: Step 3 – Monitor

[Posted by Christophe Kuhner, Senior Product Manager, Neolane] In order to get a better understanding of how marketing analytics can be used to benefit campaigns, we have dissected the process into 3...

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What You’re Missing Out On without Established Marketing Analytics

[Posted by Christophe Kuhner, Senior Product Marketing Manager, Neolane] Customers are increasingly demanding more personalized interactions with brands, forcing marketers to adopt cross-channel...

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